Designer Shoe Warehouse (DSW) is celebrating its 35th birthday by giving back to its customers this month.
According to the Designer Brands-owned retailer founded in 1991, it will host a two-week “Birthday Sale-bration” as a thank you to its customers starting July 24 in all of its stores and online
The event will feature early promotional access to exclusive fall styles and new weekly promotions through Aug. 2. More from WWD In addition to this event, Laura Davis, president of retail for DSW North America, told FN in an interview that each store will host a birthday party — with cookies, prizes and ’90s music —on Saturday, July 25. “We have some very long-standing customers, so we’re excited to celebrate with them. I think it’ll be a lot of fun.” And the celebration comes at a pivotal time for the retailer, which took a hit on Wall Street in June following its cautious guidance for fiscal 2026.
At the time, the DSW parent company reaffirmed its guidance for fiscal 2026 with net sales expected to be in the range of down 1 percent to up 1 percent, with diluted earnings per share at between 28 cents to 38 cents. Analysts were expecting earnings per share for the year at between 35 cents to 45 cents, according to Yahoo Finance, which led the stock to drop nearly 22 percent at the end of trading on June 9. Shares for Designer Brands were up over 5 percent at $5.90 a share at market close on July 16.