DirecTV may soon see more customers cancel their service due to its latest announcement, which is sparking frustration.
The company is already navigating a challenging environment, as the rapid growth and popularity of streaming services continue to disrupt the television industry
It has experienced a mass exodus of customers over the past few years, as many are choosing streaming services such as Netflix, Hulu, and PlutoTV for entertainment. A recent survey from Adtaxi found that more than 70% of U.S. adults use streaming as their primary way to watch TV, while only 10% default to cable TV. “This is a moment the media industry has been moving toward for years,” said Murry Woronoff, director of research at Adtaxi, in the survey release. “Streaming is no longer an emerging channel. It is now the foundation of how we consume content.
Amid this growing trend, cable and satellite TV providers lost roughly 976,000 customers in the first quarter of 2026, according to a recent MoffettNathanson report, which was shared with TheStreet. Specifically, DirecTV lost 222,000 during this time period. DirecTV customers will soon have to shell out more money Despite recent customer losses, a new report from Cord Cutter News revealed that DirecTV is rolling out a new set of price increases that will take effect next month.