Cannes, France – RTB Digital, Inc. (“Roundtable”) (NASDAQ: RTB), the world’s only AI/DeFi-powered enterprise media platform, was unveiled to the professional media industry at the 2026 Cannes Lions International Festival of Creativity, backed by its newly announced integration…
th Coinbase, which enables USDC-based payments and real-time reporting for participating publishers. “This relationship represents what we believe to be the single most powerful asset available, to restore bona fide, human-driven, professional journalism,” announced RTB CEO, James Heckman. “Our breakthrough technology was created by the inventor and patent holder of Decentralized Finance technology (DeFi), Co-founder Eyal Hertzog. His contribution to financial freedom enables people to transact anytime, anywhere, without dependence on any intermediaries and now that breakthrough is extended to journalism worldwide.” Roundtable co-founders Hertzog and Heckman are responsible for creating some of the world’s most transformative financial and media platforms, including DeFi, social media blogging and social video (Rivals and Metacafe) and the premium advertising marketplace
After five years of R&D, their new platform enables publishers to convert platform-verified media revenue into instant liquidity through a smart-wallet network, “Media Liquidity Pool” and Coinbase Prime integration using USDC. Speaking with TheStreet Roundtable, Coinbase head of institutional strategy, John D’Agostino, noted that the platform addresses one of the media industry’s biggest structural challenges: cash flow. “What really got me was when you showed me that dashboard for an independent journalist, who was using your technology and stablecoins through Coinbase to change cash flow from months to minutes,” said D’Agostino. “Cash flow is the most important element of any business, and waiting 90 days to get paid, that’s untenable. So the idea that we can use blockchain technology and USDC to increase the probability…