Chinese firms are moving into a more mature stage of internationalisation, according to a new report released by CPA Australia, the Shanghai National Accounting Institute (SNAI) and Deloitte China.
The study, Chinese Enterprises Going Global: Navigating the Next Phase of Global Growth, finds 70% of surveyed enterprises already operate abroad, with 52% having more than two years’ overseas experience
Around 67% of the respondents plan to enter new markets or strengthen positions in existing ones, indicating a shift towards more planned and systematic global expansion. Asia is the main destination, chosen by 74% of respondents, with South-East Asia a particular focus due to market size, demographics and internet use. Europe (33%) and South America (26%) are also key target regions.
Business models are becoming more embedded locally. Some 68% establish subsidiaries or branches to localise operations, 33% use joint ventures with local partners, and 22% expand through export agents or cross-border e-commerce. This marks a move from basic overseas expansion to deeper integration into host markets.