CEWE Stiftung & Co.
KGaA (ETR:CWC) said it is moving to sharpen its focus on its core photofinishing business after signing an agreement to sell its Commercial Online Print segment to Cimpress, the owner of Vistaprint
Chief Executive Officer Thomas Mehls said the transaction, announced shortly before the company’s first-quarter earnings call, represents a major strategic shift for CEWE. The segment includes the SAXOPRINT, viaprinto and LASERLINE brands, which provide business cards, brochures, flyers and other promotional printing products. “It means focus,” Mehls said. “We want to focus on our core segment, which is photo finishing.” The purchase price was not disclosed. Mehls said CEWE expects to record a gain on the disposal in the “mid double-digit million EUR range” and that the sale price is above the segment’s book value.
The transaction is subject to customary closing conditions, including antitrust approvals, and is expected to close in the second half of 2026. CEWE Says Sale Will Lift Margins and ROCE Management said the sale is intended to improve profitability and capital efficiency. On a pro forma basis using 2025 figures, Mehls said removing Commercial Online Print would increase CEWE’s margin by roughly one percentage point and raise return on capital employed by about two percentage points.