BRLT reports fine jewelry now accounts for 17% of sales, driving growth amid showroom expansion and premium positioning.
Brilliant Earth Group (NASDAQ:BRLT) said fine jewelry sales surged 33% last quarter, now representing 17% of total revenue. Executives highlighted significant growth potential as the segment remains less penetrated than at competitors.
The company is expanding its omnichannel strategy, adding two more showrooms this year to its current 42. Physical locations have boosted metro-area sales and fine jewelry growth, despite its origins as a digitally native brand.
Management emphasized brand building and premium positioning over discounts, targeting mid-single-digit sales growth. Low brand awareness and stronger marketing efficiency are seen as key drivers for expansion.