Birkenstock Expands China Presence

Birkenstock opens community store in Shanghai Birkenstock has launched its inaugural community experience store in Shanghai, China. The store is part of the brand's broader strategy to boost its presence in the country. This move builds on the brand's first

Birkenstock opens community store in Shanghai

Birkenstock has launched its inaugural community experience store in Shanghai, China.

The store is part of the brand’s broader strategy to boost its presence in the country.

This move builds on the brand’s first permanent store in Chengdu in October 2024 and six stores in Shanghai.

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