The Chinese video platform will use existing cash reserves to repurchase up to $300M in shares through 2026.
Bilibili’s board authorized a $300M stock buyback program, allowing the company to repurchase its Class Z ordinary shares or ADSs over the next 24 months. The move will be funded from current cash holdings, signaling confidence in liquidity and share value.
The $300M allocation follows no prior repurchase announcements this year. Analysts had not widely anticipated the program, though buybacks are common among tech firms with strong cash positions. Bilibili last reported $1.8B in cash and equivalents as of its latest quarterly filing.
BILI ADRs climbed 2% in premarket trading following the announcement, reflecting investor optimism about the capital return initiative.