All 50-plus locations of the fast-casual chain have implemented a data-driven pricing strategy to protect margins without losing customers.
Beyond Juicery + Eatery secured 100% franchisee adoption of a new pricing strategy designed to offset rising costs without reducing customer traffic. The approach, developed with restaurant analytics firm Quantiiv, replaced market-specific pricing with data-driven guidance tailored to each location’s elasticity metrics.
Prior to the shift, franchise owners reacted to shrinking margins only after costs had already risen, leading to inconsistent pricing across the chain’s 50-plus locations. The new model provided advance insights, allowing owners to adjust prices preemptively and improve margin performance within six months.
The strategy’s success was measured by reduced price sensitivity among customers, with the chain attributing its projected margin gains solely to pricing adjustments rather than expansion or cost cuts. Full franchisee participation followed evidence of improved financial outcomes.