Bernstein sets a $44 price target for CELH, implying 55% upside, citing strong Alani Nu brand growth and exaggerated market share concerns.
Bernstein initiated coverage of Celsius Holdings (NASDAQ:CELH) with an Outperform rating and a $44 price target, suggesting a 55% upside from current levels. The firm highlighted Alani Nu as the company’s highest-potential brand, dismissing fears of market share erosion as overstated.
Prior to Bernstein’s call, Jefferies maintained a Buy rating on CELH with a $71 target after meetings with executives, including CEO John Fieldly. Jefferies noted that recent concerns were timing-related rather than structural, underlining Alani Nu’s undervalued growth phase.
Bernstein’s consumer survey reinforced confidence in Alani Nu’s brand equity, projecting sustained U.S. market positioning as the brand expands.