Key Points – Bath & Body Works beat first-quarter expectations, with net sales down 3% and adjusted EPS of $0.32, but management said the business is still under pressure and remains in a multi-year turnaround led by its Consumer First Formula strategy. – Body care was the…
ggest weakness, falling in the mid-teens due to changes in the Everyday Luxuries assortment, though the company says restocking those fragrances has already improved results and second-quarter body care should be meaningfully better. – The company highlighted early signs from product innovation and channel expansion, including stronger soap launches, successful collaborations, Amazon growth, and store/website upgrades aimed at improving conversion and brand relevance. – Bath & Body Works Hits Multi-Year Lows: Bargain or Trap? Bath & Body Works (NYSE:BBWI) reported first-quarter fiscal 2026 results that topped its internal expectations, but management said the company’s underlying business remains under pressure as it works through a multi-year turnaround plan
Chief Executive Officer Daniel Heaf said net sales declined 3% in the quarter and adjusted earnings per share were $0.32, both ahead of expectations. However, he said the results “remain below the standard we expect of our brand” and reinforced the need for the company’s Consumer First Formula strategy, which is aimed at returning Bath & Body Works to sustainable, consistent growth. – How Bath & Body Works Is a Perfect Example of a Value Stock “The work has moved from strategy to execution and from execution to early evidence,” Heaf said. He added that while there is “significant work ahead,” early proof points support the company’s confidence in its transformation plan.
Sales Decline Led by Body Care Weakness Chief Financial Officer Eva Boratto said first-quarter net sales were $1.4 billion, down 3.2% from the prior year and ahead of the company’s guidance range. U.S. and Canadian store sales were $1.1 billion, down 4.3%, while direct…