The telecom giant introduces lower-priced fiber options to counter rivals Verizon, T-Mobile, and satellite providers like Starlink.
AT&T rolled out four new fiber internet plans with speeds ranging from 300 Mbps to 5 Gbps, aiming to retain customers amid fierce competition. The entry-level 300 Mbps plan starts at $50 monthly but drops to $35 when bundled with wireless service, reflecting pricing pressure from rivals.
Verizon and T-Mobile added 341,000 and over 500,000 internet customers respectively in Q1 2026, while AT&T gained 584,000. Verizon’s $20 billion acquisition of Frontier in January and T-Mobile’s April fiber upgrades have intensified the broadband battle, with satellite providers like SpaceX’s Starlink adding over 9 million users since 2019.
The new plans are part of AT&T’s strategy to simplify pricing and prevent subscriber losses to competitors, including Amazon’s upcoming satellite internet service, Leo.