The Japanese sportswear group will transfer the brand to a new subsidiary to enhance operational independence and governance by January 2027.
Asics Corporation will spin off its Onitsuka Tiger brand into a wholly owned subsidiary, OT Group, effective 1 January 2027. The move aims to create a more independent operating structure while improving governance and business performance visibility across the group.
The reorganisation involves a simplified absorption-type company split, with OT Group assuming assets, liabilities, and contracts tied to Onitsuka Tiger. Asics’ board approved the plan, and OT Group will issue 400 new shares, all allocated to Asics. No shareholder approval is required under Japan’s Companies Act.
OT Group, incorporated in February 2026 and led by CEO Ryoji Shoda, will serve as the global headquarters for Onitsuka Tiger. The split agreement is set for execution on 1 October 2026, with shareholder approval expected by mid-November.