AAPL reports 17% year-over-year sales growth in Q2 2026, driven by iPhone demand and upcoming AI-driven Siri upgrades.
Apple shares have rebounded strongly in 2026, with the company posting 17% year-over-year sales growth in its fiscal second quarter ended March 28. The increase was fueled by a 22% rise in iPhone sales, attributed to strong demand for the iPhone 17 launch.
The company’s active user base now stands at 2.5 billion, with management highlighting plans to revamp Siri using advanced AI tools. Apple is collaborating with Alphabet to enhance Siri’s capabilities, though the exact launch timeline remains unconfirmed beyond a 2026 release. CEO Tim Cook emphasized AI as a core part of Apple’s device strategy, with privacy cited as a key focus.
Analysts expect the Siri relaunch to further solidify Apple’s market position, potentially driving additional stock gains upon rollout.