Apple Stock at 52-week High: Buy, Sell or Hold?

Quick Read - Apple (AAPL) at $304.99 is rated Hold due to stretched valuation despite record Services revenue and iPhone 17 demand. - Services business accelerating to record highs with strong China rebound and AI monetization potential supports Apple’s competitive moat. - The...

Quick Read – Apple (AAPL) at $304.99 is rated Hold due to stretched valuation despite record Services revenue and iPhone 17 demand. – Services business accelerating to record highs with strong China rebound and AI monetization potential supports Apple’s competitive moat. – The…

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Apple (NASDAQ:AAPL) at $304.99 is a hold, with the stock perched at a fresh all-time high after a 51.52% one-year run that has pushed the price past where most published analyst targets sit today. Apple remains the world’s premier consumer electronics franchise, anchoring a 2.5 billion active device installed base that feeds a high-margin Services business. The iPhone 17 lineup is delivering the strongest demand pulse in years, and a fresh $100 billion buyback plus eight straight EPS beats have carried the stock to a $305.54 52-week high.

Why iPhone 17 and Services Could Still Push This Higher Q2 FY26 revenue reached $111.18 billion, up 16.6% year over year, with double-digit growth across every geographic segment. EPS of $2.01 beat the $1.94 consensus. Greater China rebounded to $20.50 billion after multiple soft quarters, and Services hit another all-time record at $30.98 billion.

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