Apple’s potential deal with PrismML could reduce AI memory demands by 15x, easing pressure on margins amid rising chip prices.
Apple is in talks with AI startup PrismML to adopt technology that reduces on-device memory usage by up to 15x. The move aims to offset soaring memory costs, which prompted recent price hikes of $200 or more on its devices.
Memory chip demand has surged as tech firms expand AI data centers, squeezing margins. Apple raised prices to maintain profitability but seeks alternatives to avoid further increases, including potential iPhone price adjustments later this year.
PrismML’s technology could allow Apple to deploy advanced on-device AI, like Siri upgrades, without adding expensive memory. No formal deal has been announced, but adoption may reduce reliance on suppliers like Micron.