Amazon reported $716.9 billion in 2025 revenue, a 12% annual increase, driven by cloud computing and logistics expansion.
Amazon posted $716.9 billion in revenue for its 2025 fiscal year, marking a 12% increase from the prior year. The company’s net income reached $77.7 billion, reflecting a net margin of 10.8%, as it expanded high-margin segments like cloud computing and advertising.
The growth contrasts with eBay’s capital-light model, which focuses on connecting buyers and sellers without heavy infrastructure investment. Amazon’s diverse ecosystem, including over 200 million Prime members, positions it as a leader in retail and logistics.
Amazon’s debt-to-equity ratio stood at 0.4x as of December 2025, indicating a balanced capital structure amid its expansion into healthcare and streaming.