Allbirds Shares Jump 30% After AI Pivot, CEO Change to Former AWS Exec

BIRD stock rallies as the company rebrands to Smartbird and appoints ex-Amazon Web Services executive Nadia Carlsten as CEO. Allbirds (BIRD) shares surged over 30% Wednesday following its rebrand to Smartbird and the appointment of former Amazon Web Services executive Nadi

BIRD stock rallies as the company rebrands to Smartbird and appoints ex-Amazon Web Services executive Nadia Carlsten as CEO.

Allbirds (BIRD) shares surged over 30% Wednesday following its rebrand to Smartbird and the appointment of former Amazon Web Services executive Nadia Carlsten as CEO. The move accelerates the company’s shift from sustainable footwear to artificial intelligence infrastructure, targeting enterprise customers with AI chips and data center solutions.

In April, Allbirds announced its pivot to AI, sending shares up 600% on the news. While the stock has since retreated from those highs, it remains 30% higher year-to-date. The company is in talks with prospective customers across its target verticals, aiming to address gaps left by hyperscalers.

Carlsten, who previously led AWS’s quantum computing product team and served as CEO of AI firm DCAI, joins the board alongside her new role. Independent director Lily Yan Hughes called her appointment critical for establishing market foothold and scalable solutions.

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