U.S. tech giants attend Calgary Stampede as Alberta targets C$100 billion in data center investments amid power advantages.
Alberta is courting U.S. tech firms with a C$100 billion data center investment target, leveraging cheap natural gas and cold climate to address power constraints in the U.S. Big Tech, including Google, Meta, and Amazon, has increased its presence at the Calgary Stampede, a key energy industry event, signaling growing interest in the province.
Google sponsored the Stampede for the second consecutive year and hosted a private event for 300 guests, including politicians and government officials. The company confirmed its largest-ever presence at the event. Alberta’s pitch highlights affordable power and favorable climate, positioning it as an alternative for hyperscalers facing opposition in the U.S.
The province’s strategy aligns with broader efforts to diversify its economy beyond oil and gas, though no specific investment commitments have been announced yet.