Nike projects revenue to shrink 1-5% in fiscal 2026 as it focuses on gross margin expansion starting in Q1.
Nike expects revenue to decline by low- to mid-single digits in fiscal 2026, signaling cautious optimism amid a turnaround strategy. The company aims to improve gross margins beginning in the first quarter, prioritizing foundational business improvements under its “Win Now” agenda.
The guidance follows a period of operational challenges, with fiscal 2025 marking a transitional year. Analysts had anticipated a more conservative outlook, though margin expansion remains a key focus for investors.
Shares showed muted reaction in after-hours trading as markets digest the mixed revenue and margin projections.