Bears Scream That a Falling $47.66 Average Prime Day Order Proves the Consumer Is Dead: This Is Why I Keep Buying The Stock Quick Read – AMZN has dropped 14% in a month to $232.69, while Prime Day total spending rose 9% to a record $26.4 billion. – AWS grew 28% year-over-year in…
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I keep buying Amazon every time the bears hand me a headline like the falling $47.66 average Prime Day order, and I am not stopping now. The narrative writes itself: smaller baskets, dead consumer, end of e-commerce dominance. Then I look at the actual receipt.
Total digital spending across the four-day event rose 9.3% to a record $26.4 billion because a flood of shoppers placed multiple separate orders. That is Amazon quietly becoming the country’s non-discretionary online utility, and I will keep clicking buy while the crowd argues about basket size. Amazon (NASDAQ:AMZN) is on sale at $232.69, down 14.41% in the past month and down 10.94% in June alone.