The Magnum Ice Cream Company has invested in a manufacturing site in Europe to meet demand for smaller products.
The group said the “strategically important” site in Hungary will make the “bite-sized” Magnum Bonbons
In a statement, TMICC said consumers were looking for “shareable indulgence”. The company has invested Ft4bn (€10m) to install a new production line at the site in Veszprém, a city in western Hungary. Péter Konecsni, the general manager for TMICC’s business in Hungary, said “The ice cream category is increasingly shaped by innovation in formats and consumption occasions, making ice-cream a year-round snacking choice.
Investments like this allow us to translate category‑defining ideas into scalable solutions that support long‑term growth across European markets.” The Veszprém facility, which employs more than 500 staff, supplies customers in Hungary and undisclosed markets in Europe. Just Food has asked for further details. TMICC, which has 35 factories, is looking for up to €380m in “gross savings” from a supply-chain programme in “the medium term”, according to a presentation issued in October.