Veeva Falcon MLR aims to cut over 70% of manual medical, legal, and regulatory review work within five years.
Veeva Systems (VEEV) introduced Veeva Falcon MLR, an AI-driven platform for automating medical, legal, and regulatory content reviews. The tool checks materials against approved labels and local regulations, potentially reducing manual work by more than 70% over five years.
The launch follows Veeva’s acquisition of Copli, whose CEO called the move a “fundamental shift” in content review. Veeva PromoMats will integrate Copli’s technology, streamlining workflows for life sciences companies.
Veeva’s vice president of commercial content noted the platform could shorten review cycles by automating routine tasks, allowing teams to focus on higher-value work. The system is now available globally for life sciences firms.