Amazon (NASDAQ:AMZN) is one of the 15 AI Stocks Analysts Are Watching: Microsoft, Nvidia, and More.
Despite shifts in Prime day expected to weigh on Q3 comparisons, one analyst firm expects Amazon to deliver a revenue beat in Q2
On June 18, BofA Securities analyst Justin Post reiterated a Buy rating on the stock with a $310.00 price target. The firm noted how Prime Day is being held in June this year instead of July, which will be impacting year-over-year trends on a quarterly basis. This will shift a larger portion of sales into the second quarter.
Amazon Prime Day 2026 kicked off on June 23 and will run as an extended four-day event through June 26. Here are the firm’s estimates for the event: On a like-for-like basis, we estimate 1P Prime Day GMV to grow 4.5% y/y to $11.6bn, while 3P GMV would grow 5.0% y/y to $10bn. In total, we project Prime Day GMV to grow approx. 5% to $21.6bn, slowing vs 55% in 2025 that was elevated from the shift to a 96hr window.