Adobe Analytics reports a 5.3% year-over-year increase in e-commerce spending as retailers test consumer demand for essentials and discounts.
US online spending reached $8.3 billion on the first day of Amazon’s Prime Day, up 5.3% from a year earlier. The surge reflects strong consumer activity, with electronics, appliances, and home improvement categories leading sales growth.
Adobe Analytics projects total online spending of $26.3 billion over the four-day event, reaffirming earlier forecasts. Discounts remained within the 10% to 24% range, while purchases of everyday essentials also rose, signaling shifting consumer priorities.
The data is based on 1 trillion visits to US retail e-commerce sites, covering 100 million products across 18 categories. The event’s earlier timing this year serves as a key indicator of shopper resilience amid economic uncertainty.