Charles Schwab now allows U.S. retail investors to trade Bitcoin and Ethereum directly, expanding beyond ETFs and futures.
Charles Schwab has introduced spot cryptocurrency trading for retail investors in the U.S., enabling direct purchases of Bitcoin ($BTC) and Ethereum ($ETH) on its platform. The brokerage, which oversees $12 trillion in assets, previously offered crypto exposure only through ETFs and futures.
The move marks Schwab’s first foray into direct crypto trading, positioning it alongside rivals like Coinbase ($COIN) and Robinhood ($HOOD). The firm serves 35 million clients globally, and analysts suggest the expansion could boost mainstream adoption of digital assets.
Shares of $SCHW have risen 5% over the past year, trading at $90.18 per share.