The bank undercuts competitors by offering cryptocurrency trading with lower fees than Coinbase, Robinhood, and Schwab.
Morgan Stanley has introduced cryptocurrency trading on its E*Trade platform, featuring fees lower than those of Coinbase, Robinhood, and Charles Schwab. The move aims to attract retail investors seeking cost-effective access to digital assets.
Competitors like Coinbase and Robinhood typically charge higher transaction fees, which have been a point of contention for traders. Morgan Stanley’s entry into the space follows growing demand for regulated crypto trading options among traditional brokerage clients.
The development reflects broader institutional adoption of cryptocurrencies, though market reaction remains muted as details on fee structures and available assets are still emerging.