Fluent projects its Commerce Media segment to restore gross margins to the mid-20% range next year as it diversifies beyond retail.
Fluent Inc. expects its Commerce Media gross margin to return to the mid-20% range in 2026, driven by expansion beyond its retail base. The company cited Q1 2026 performance as evidence of its strategy’s success in delivering shareholder value.
Management previously targeted margin improvement but had not specified a timeline until now. The mid-20% range aligns with historical levels before recent retail-heavy concentration impacted profitability.
Shares showed muted reaction during the earnings call, with investors awaiting further execution details on the margin recovery plan.