Retailer lifts comparable store sales forecast to 9%-11% following record EBITDA growth and loyalty program launch.
Citi Trends reported its eighth straight quarter of comparable store sales growth in Q2 2026, driven by higher transaction counts and basket sizes. The company attributed the gains to refined pricing tiers and AI-driven inventory tools, which improved margins despite rising fuel costs.
Revenue from customers earning $75,000 to $150,000 accounted for 40% of sales, while EBITDA in the first half of 2026 surpassed full-year 2025 levels. The retailer also launched its ‘Insiders Club’ loyalty program to boost customer frequency.
Citi Trends raised its full-year comparable sales guidance to 9%-11%, citing back-to-school momentum and a 25% two-year stack trend. The company plans to accelerate store remodels and expand openings in 2027 while maintaining a debt-free balance sheet.