The French spirits group consolidates its India strategy under a single distributor to expand market reach and growth opportunities.
Rémy Cointreau has selected Monika Alcobev to handle distribution and marketing of its spirits brands in India. The move aims to streamline operations and leverage local market intelligence under its three-year transformation plan, RC Forward.
In April, the company announced a review of its distribution network to capture untapped growth opportunities. The partnership is expected to strengthen its position in India’s retail and hospitality sectors over the coming months.
Monika Alcobev confirmed the transition is underway, with plans to enhance brand visibility and customer relationships. Rémy Cointreau did not disclose its previous distributor in India.