Grindr charges $350 monthly for AI companion feature
Grindr has shifted to an AI-native company, with artificial intelligence integrated into its platform.
The company’s engineering output increased 2.5 times without adding more engineers, saving roughly $60 million annually.
Grindr expects to spend about $6 million on AI tokens this year, a cost considered small compared to the payoff.
The new AI companion feature is part of the company’s strategy to utilize AI everywhere possible.