Sinclair projects at least $375M in 2026 political ad revenue, raising adjusted EBITDA guidance to $730M-$760M.
Sinclair Inc. raised its 2026 adjusted EBITDA outlook to a range of $730M-$760M, citing early strength in the political advertising cycle. The company now expects at least $375M in political ad revenue for the year, reflecting robust demand ahead of the 2026 elections.
The revised guidance follows a strong second quarter, driven by distribution revenue growth and disciplined execution. Sinclair’s prior outlook did not specify political ad revenue, but management highlighted the segment’s momentum during its earnings call.
Shares of Sinclair (SBGI) showed limited immediate reaction to the announcement, as investors digested the updated projections.