The closure marks the brand’s exit from its founding city as organized crime targets high-value outdoor gear for resale.
The North Face has permanently closed its outlet store in Berkeley, California, citing persistent retail theft as a key factor. The location, operational for over five decades, was the brand’s last in the city where it established its headquarters and manufacturing plant.
Organized retail crime rings have increasingly targeted premium outdoor equipment due to its high resale value on secondary markets. The North Face’s technical gear, known for durability and performance, has become a frequent target, mirroring broader industry trends.
The closure reflects growing challenges for retailers balancing inventory security with physical storefronts. No immediate financial impact was disclosed, but the move underscores operational risks in high-theft urban areas.