Current CEO Helen Connolly, who took the role in June 2022, will remain with New Look until September 2026 to support a handover.
Petherick joined New Look in 2024 as chief information officer and was promoted to chief operating officer in 2025
She has led the company’s digital transformation efforts and played a significant role in operational improvements, according to the retailer. Before joining New Look, Petherick held the role of managing director at Accenture, overseeing the retail and fashion advisory division for the UK and Ireland. Between November 2022 and January 2026, she also sat on the Board of the British Fashion Council, leading sustainability projects such as the Circular Fashion Innovation Network.
Petherick said: “New Look is a fantastic brand, with a clear position in the market, millions of loyal customers and talented colleagues who care passionately about its success. Over the past two years, we have made significant progress in strengthening the business and becoming a faster, more data-led and customer-focused organisation. “It is a privilege to be appointed Chief Executive. I am excited about what New Look can achieve and look forward to working with our brilliant teams to build on the strong progress already made and deliver the next phase of sustainable, profitable growth.” Business and strategic update The timing of the leadership change follows a notable uptick in profitability for the business.