We’re Raising Our Apple Price Target, Seeing Plenty of Good Despite the Memory Crunch Knocks

Apple on Thursday evening reported quarterly beats on its top and bottom lines. But even the world's greatest consumer products company is not immune to skyrocketing memory prices caused by massive shortages Revenue in Apple's fiscal 2026 third quarter ended June 27

Apple on Thursday evening reported quarterly beats on its top and bottom lines.

But even the world’s greatest consumer products company is not immune to skyrocketing memory prices caused by massive shortages

Revenue in Apple’s fiscal 2026 third quarter ended June 27 increased 16% to $109.42 billion, ahead of the $108.65 billion expected, according to LSEG. Earnings per share (EPS) jumped 29% to $2.02, ahead of estimates of $1.89, according to LSEG. Tariff refunds added about 11 cents to EPS.

Stripping out the benefit, earnings exceeded expectations by 2 cents. Why we own it Apple’s dominant hardware and high-margin services businesses provide a deep competitive moat and plenty of bundling opportunities. Competitors: Samsung, Xiaomi, OPPO, Dell , and HP Inc.

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