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The Siegel Group and Amazing Brands announced the appointment of Jenn Johnston as Chief Marketing Officer, adding a veteran marketing executive to the leadership teams of both companies during a period of continued expansion that includes Amazing Brands’ recent acquisition of Hot Dog on a Stick
In her new role, Johnston will lead the shared services marketing department supporting both The Siegel Group and Amazing Brands. She will oversee enterprise-wide marketing strategy, brand development, customer acquisition and retention, digital engagement, customer experience, strategic partnerships and culinary innovation, while building scalable processes and organizational structures that strengthen marketing capabilities across both organizations. “Jenn brings an exceptional combination of strategic marketing leadership, operational experience and brand-building expertise,” said Michael Crandall, Chief Business Officer of The Siegel Group and Amazing Brands. “She understands how to build scalable marketing organizations while also developing distinctive brands. As we continue growing both companies, Jenn will play a critical role in strengthening our shared services marketing platform and supporting each organization’s long-term growth objectives.” Johnston brings nearly 30 years of executive leadership experience spanning marketing, operations, franchising, hospitality, consumer brands and multi-unit businesses.
Most recently, she served as chief marketing officer for FAT Brands, where she led marketing strategy across a portfolio of 18 restaurant brands representing more than $2 billion in systemwide sales across more than 2,200 locations worldwide. She has spent more than 20 years serving in executive roles — including president, chief operating officer, chief brand officer and interim chief executive officer — helping organizations navigate acquisitions, integrate brands,…