Wingstop shares have fallen nearly 50% year-to-date as investors await Q2 results amid declining same-store sales.
Wingstop (NASDAQ: WING) will release its second-quarter earnings before the market opens on July 29. The stock has declined nearly 50% this year, pressured by shrinking same-store sales, which fell by high single digits last quarter.
Management expects a low-single-digit decline in domestic comps for the full year. The company is testing value deals under $10, Smart Kitchen technology, and delivery optimizations to reverse the trend. Digital orders now account for over 72% of sales, providing data-driven efficiency.
Despite comps weakness, Wingstop maintains 15% to 16% global unit growth guidance for 2024, with franchisees expanding locations. Systemwide sales continue rising, driven by new store openings and strong unit economics.