The motorcycle maker raised its 2026 retail unit forecast and HDMC operating income outlook amid strong North America demand.
Harley-Davidson increased its 2026 retail unit target to 133,500-138,500 units and raised its HDMC operating income outlook to $10M-$50M. The update follows early progress under its “Back to the Bricks” plan, with North America retail sales rising 3% in Q2 2026.
The company previously did not disclose a specific 2026 retail unit range or HDMC income outlook. Management highlighted domestic strength as a key driver for the revised projections, though prior quarter performance was not detailed.
No immediate market reaction was reported following the announcement.