Quick Read – Nike has shed 31% year to date, yet Morningstar’s DCF model pegs fair value at $94, implying the stock could roughly double. – On Holding fell 20% year to date with 40% consensus upside, while Lululemon cratered 44% but analysts see only 10% recovery. – Elliott Hill…
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Nike (NYSE:NKE) currently trades at $42.96, well below Wall Street’s average analyst price target of $51.12. That leaves a gap of roughly 19% between current levels and where the sell side sees fair value. Nike has long served as a barometer for global consumer discretionary sentiment.
A new CEO, a mid-turnaround portfolio, and one loud outlier from Morningstar have put the stock back on investor watch lists. Morningstar’s discounted cash flow model pegs fair value at $94, implying the stock could roughly double if the firm’s long-term assumptions play out. A Punishing 2026 Has Pushed Nike Near Multi-Year Lows Nike has shed 31.51% year to date and 40.36% over the past 12 months.