Winmark’s AI-powered Superscore of 78 reflects strong royalty growth but limited stock movement over the past year.
Winmark (NASDAQ:WINA) shares traded at $388.10 on July 17, 2026, up just 3% over the past year despite rising royalties from its resale franchise model. The company completed the wind-down of its capital-intensive leasing business in 2025, shifting to a pure-play franchisor generating high-margin revenue streams.
The company’s proprietary Hidden Gems scoring system awarded Winmark a Superscore of 78 out of 100, placing it in the Strong category. The score evaluates financial performance, market position, and leadership quality, with franchisees relying on its Data Recycling System POS for inventory management.
Winmark’s circular economy model, driven by brands like Plato’s Closet and Once Upon A Child, has created a durable competitive moat, though stock performance has lagged broader market gains.