A survey reveals 82% of consumers may switch brands due to frequent stockouts, highlighting McDonald’s long-standing McFlurry machine issues.
McDonald’s continues to struggle with outages of its McFlurry machines, a problem persisting for decades. The issue has led to consumer frustration, particularly during peak demand periods like National Ice Cream Day on July 19.
A recent survey of 1,000 U.S. consumers found that 82% would try a competitor if their preferred brand frequently faced stockouts. Additionally, 62% have already switched brands due to such issues, while 25% say stockouts damage their trust in a brand.
The problem has gained attention through platforms like McBroken, which tracks machine outages in real time. At 11:31 a.m. in Port Saint Lucie, Florida, for example, availability was already a concern.