DoorDash on Tuesday announced a deeper dive into the retail world by allowing independent merchants on Shopify that also have a physical store to easily add their product catalog to the DoorDash marketplace, further highlighting how it is becoming a competitor to Amazon,…
lmart, Uber Eats, Roadie and legion of independent couriers in the on-demand e-commerce delivery space. The delivery platform has been expanding for several years beyond its origin model of delivering restaurant meals into grocery and retail delivery
Last month, DoorDash (NASDAQ: DASH) announced a partnership with Autoparts.com for its gig drivers to deliver parts orders for the online retailer in under an hour. The Shopify (NASDAQ: SHOP) integration targets small-and-medium sized local businesses as the next growth category. Retailers can add their products to the DoorDash marketplace by enabling a new sales channel within the Shopify app store, with no separate onboarding process, manual catalog uploads or disruption to existing operations, DoorDash said in a news release. “”Merchants want to sell wherever their customers are, and increasingly that means meeting them with speed and convenience,” said Atlee Clark, vice president of partnerships at Shopify. “This integration puts local retailers in front of millions of DoorDash shoppers and turns same-day demand into sales, all managed inside Shopify.” DoorDash said products and inventory are automatically aligned in the system so when a customer orders what’s on DoorDash always matches what’s on the shelf, without the retailer having to manually manage stock levels.
DoorDash first migrated from restaurant and pharmacy deliveries four years ago in a deal with Sephora. In October, the company began offering fulfillment services for retailers such as CVS and Party City, using its network of DashMart neighborhood stores. The DashMart locations provide retailers with an additional sales channel and handle the entire process, from inventory…