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EOS Hospitality, a full-service hospitality management company, announced the appointment of Ellen Kaplan as Senior Vice President of Marketing
In this role, Kaplan will lead the company’s marketing strategy and team while supporting brand growth, portfolio positioning, and corporate communications initiatives across EOS Hospitality and EOS Investors. EOS Hospitality currently operates more than 60 hotels and resorts, totaling more than 10,500 keys across the United States. Kaplan joins EOS Hospitality with more than a decade of experience building brands and driving consumer engagement across the restaurant, hospitality, media, and lifestyle sectors.
Her appointment reflects EOS Hospitality’s continued focus on creating guest-first experiences that extend beyond the stay, recognizing the growing influence of food and beverage, local culture, and experiential programming in how travelers choose destinations and hotels. Most recently, Kaplan served as Vice President of Marketing for José Andrés Group, where she oversaw brand, digital, content strategy, public relations, creative, and partnership efforts across the organization’s portfolio of award-winning restaurants, media ventures, and consumer products. Reporting directly to the CEO, she helped guide strategic growth initiatives while leading marketing efforts across major markets, including Washington, D.C., New York City, Los Angeles, South Florida, Las Vegas, and Chicago. “Ellen brings a unique combination of brand strategy, storytelling, and experience-led marketing that aligns perfectly with our collection of hotels, resorts, and restaurants,” said Ernest Lee, Chief Commercial Officer of EOS Hospitality. “Creating a compelling narrative across digital channels, earned media, and on property is essential to standing out today.