In a strategic restructuring that reflects the fundamental differences between how shippers and logistics service providers buy technology, project44 announced today that it is separating into two focused businesses. project44 will continue serving enterprise shippers as a…
cision intelligence platform, offering TMS, visibility, yard management and last-mile solutions. Meanwhile, LSP44 launches as a dedicated, profitable, AI-native infrastructure business built for logistics service providers. “Shippers and LSPs don’t buy the same thing, so we stopped pretending one business could serve both,” said Jett McCandless, founder and CEO of both project44 and LSP44, in a news release sent to FreightWaves. “But here’s what most people forget: project44 didn’t start with shippers
We started in 2014 serving the brokers, forwarders, and 3PLs who took the first bet on us. They built this network with us.” “LSP44 is us coming home –handing the LSP industry more than a decade of network, data and trust, now in the form of AI agents that act, not just observe.” The split creates two distinct go-to-market engines, two product roadmaps and two dedicated organizations. But they all run on the shared spine of the largest AI-native agent network, carrier API infrastructure and logistics data graph on Earth.
The journey to two McCandless told FreightWaves in an interview that the decision to form two distinct businesses traces back to project44’s founding story. –And the realization that the company had strayed from its original customer base. When project44 launched in 2014, the logistics industry still ran on phone calls, faxes and electronic data interchange (EDI). The company’s first product was real-time API connectivity across the entire logistics workflow: rate quote, dispatch, visibility and documentation for the less-than-truckload market.