Celsius Holdings shares decline sharply this year, prompting debate over its growth prospects versus stable giants Coca-Cola and PepsiCo.
Celsius Holdings (NASDAQ: CELH) has dropped approximately 36% in 2026, trading below its year-start levels as investors reassess its growth trajectory. The decline reflects concerns over slowing momentum in its flagship brand, despite expansion into new product lines like Alani Nu and Rockstar.
The company has transformed into a multi-brand energy drink player, securing significant U.S. market share. However, its core Celsius brand has seen recent sales soften, pressuring shares priced for rapid growth. Comparatively, Coca-Cola (NYSE: KO) and PepsiCo (NASDAQ: PEP) offer stable cash flows and diversification.
Analysts suggest the stock’s volatility makes it a higher-risk bet compared to established beverage leaders, which may appeal to conservative investors for the second half of the year.