The retailer adds four new perks to its Pro Xtra Rewards program as 60% of shoppers favor stores with redeemable points.
Home Depot is broadening its Pro Xtra Rewards program, introducing four new discounts to attract cost-conscious contractors and consumers. The perks include $0.25 off per gallon at 7-Eleven gas stations and a $20 discount on Jimmy John’s orders over $100.
Recent data shows 90% of consumers enrolled in loyalty programs make repeat purchases, while 53% are more likely to join such programs during economic uncertainty. Retailers are responding as 60% of shoppers prefer stores offering redeemable rewards.
The move follows research indicating buyers seek discounts amid economic pressures, targeting both B2B and consumer segments.