The deal expands Riedel’s portfolio in the Dutch fruit beverage market without disclosed financial terms.
Refresco has transferred the brand rights of its Wicky fruit drink line to Riedel, a Dutch soft beverages company. The transaction’s financial details remain undisclosed, though Refresco’s Benelux unit will continue producing Wicky to maintain supply continuity.
Wicky, sold in the Netherlands and Belgium, includes flavors like strawberry and orange. Riedel, which owns brands such as Appelsientje and CoolBest, claims market leadership in Dutch fruit beverages. The acquisition aligns with Riedel’s strategy to strengthen its portfolio.
Riedel’s managing director stated the deal complements its existing brands, while both companies highlighted the manufacturing partnership’s benefits for quality and growth.