Ferrari’s first full electric vehicle, the Luce, has amassed orders extending to late 2027, signaling strong demand despite online criticism.
Ferrari’s inaugural electric vehicle, the Luce, has locked in orders through the end of 2027, according to CEO Benedetto Vigna. The order book’s depth suggests robust demand, despite initial backlash over its minimalist design led by ex-Apple designer Jony Ive’s firm.
The Luce, set for deliveries starting October, marks Ferrari’s shift into electrification. While online criticism targeted its departure from traditional Ferrari aesthetics, the company’s order visibility counters concerns about market reception. Prior launches have faced similar early resistance before strong sales.
Ferrari’s ability to secure multi-year orders underscores confidence among existing and new customers, particularly in key markets like China. The transition to EVs remains a critical test for the luxury automaker’s long-term growth strategy.