The retailer adds well-known brands to its invitation-only Target Plus platform, aiming to boost digital sales without heavy spending.
Target has enhanced its digital marketplace, Target Plus, by adding major third-party brands not sold in its physical stores. The move aims to compete with Amazon and Walmart without matching their multibillion-dollar investments in digital infrastructure.
The retailer previously acquired Shipt for $550 million in 2017 to bolster same-day delivery capabilities, partnering later with Uber Eats and DoorDash. Target Plus now offers a curated selection of products, expanding its online offerings while maintaining cost efficiency.
Target’s strategy focuses on leveraging exclusive partnerships and owned brands to differentiate itself in the e-commerce space. The expansion targets customers seeking unique products unavailable in-store.