The consumer goods giant rolls out its electrolyte drink brand to Spain, Germany, France, Sweden, and Iceland, targeting 15 global markets.
Unilever is launching its Liquid IV hydration brand in five additional European countries, including Spain, Germany, and France. The expansion follows strong sales momentum in the UK and Italy, where the brand is already available.
Liquid IV, acquired by Unilever in 2020, offers electrolyte drink powder mixes and will be distributed via Amazon and Costco in the new markets. The company cited 15 clinical studies supporting the brand’s science-backed hydration approach.
The rollout includes both standard and sugar-free variants, with South Korea also set to launch later this year. Unilever aims to capitalize on growing demand for functional hydration products across Europe.